Bavaria Sonor Licensing, a division of Bavaria Media GmbH, is expanding its licensing portfolio by way of a threeyear agreement signed with the Panini Group for the exclusive distribution of Panini's merchandising rights in Germany, Austria, Switzerland and Benelux … more

The year 2014 moves into its second half and promises to continue just as exciting as it began. New products hit the German market. After 24 years Depesche renounce their right to produce licensed Diddl Mouse items and return them to Diddl creator Thomas Goletz. What will become of … more

The new “Tip the Mouse” TV-series is making ist way into Benelux. The Dutch brand licensing agency License Connection will represent the well-known preschool brand (Dutch title: “Tip de Muis”) in the Benelux territories. Shortly before, German brand management and media company m4e AG has closed … more

Hardly any other licensing property for young girls during the last few years has had such rapid and sustained success among the target group as “Mia and me®”. Panini has therefore decided to launch with “Mia and me® – The Unicorns of Centopia” a second sticker collection on 20th March 2014 onto ... more

The success of the DVD product line of the TVseries „Mia and me®“ was acknowledged by the Association of the the German Music Industry (BVMI) with six German Kids Awards in total. Volumes 1 to 3 were awarded with Platinum for more than 50,000 sold units, volumes 4, 5 and 7 with Gold for more than ... more

This year, for the second time, the Friday of the Frankfurt Book Fair (9-13 October 2013) will be devoted to the theme of licensing. On 11 October, between 11.00 am and 3.00 pm, the programme includes a presentation followed by a panel discussion, a soup-reception and a tour of the fair which ... more

In 2013 BRANDORA once more wants to offer an interesting overview of new and well-established licenses on the German market. Surely there is an interesting brand for everyone… more

The success story of “Mia and me” in the most literal sense, continues to be written: In February 2013 “Mia and the Elves”, the first volume of the story books by publisher Egmont Schneiderbuch, took first place in the children’s books bestseller list of Buchreport, the most important professional journal ... more

HIT Entertainment, one of the world’s leading children’s entertainment producers and rights-owners, has announced that it has signed a raft of new international home entertainment and publishing licensees for its hugely-successful pre-school property Mike the Knight. The new deals cover a ... more

Mia and me® – most successful kid’s show in Germany: The TV premiere of Mia and me® in Germany was a huge success. During the second run in September an average of nearly 500,000 kids (3-13) watched each episode, and up to 1.2 million viewers in total. At the same time, Mia and me® was the most … more

On November 7, 2012, Panini will publish the 100th issue of its very successful Star Wars comic magazine. With its first appearance in 1999, this magazine is one of the cornerstones of the Star Wars publishing program at Panini. It is dedicated to the classic saga and speaks to boys and men from 12 to 29 ... more

Leading Italian producer, distributor and licensor Rainbow has secured a licensing partnership with Mattel for toy rights to its new girls’ property and animated television series Mia and me®. The television series was developed and co-produced by Lucky Punch, Rainbow, March Entertainment ... more

Summer breezes, sandy bays and sunny beaches… licensed properties once more define life in spring and summer. Why not challenge your children in a BOBBY CAR race around the lake? Too exhausting? So maybe you prefer sitting on your couch, cuddling a soft plush KiKANiNCHEN, and entering into Bella ... more

The German brand management and media company m4e AG extends its pre-school section with the merchandising rights for the hit preschool property “Little Princess” (65 x 11’). Licensor Zodiak Kids, part of the Zodiak Media Group, invited agents to pitch for the rights for the German-speaking ... more

The comeback of the brand “BEYBLADE: Metal Fusion” marketed by the brand management and media company m4e AG and toy manufacturer Hasbro is in full swing. The speedy, colourful spinning tops are the number one toy in the German charts (NPD Eurotoys, KW 45, Total Market Top Items Units). Since … more

The 10th presentation of the LIMA Germany Awards was held as part of the annual LIMA Gala on November 9th at the Hotel Bayerischer Hof in Munich, Germany. Again, the association’s members had cast their votes and decided on outstanding achievements in the licensing and merchandising industry in … more

LIMA Germany is working at full capacity for the Licensing Market 2010 and the agenda is already promising: This year, presentations on the show floor will once more span the whole spectrum of licensing. Due to the significant number of exhibitors, the Licensing Market covers all areas of licensing and a well- … more