For 50 years now, The Mouse has been addressing the big questions of our time and accompanying youngsters on their voyage of discovery through the world. On the occasion of the 50th anniversary in March Schmidt Spiele is providing mousey fun in children's rooms… more

Yuck, what's that smell? In Schmuddelfing, the home of the Olchis, it smells pretty foul. And on such an important day, of all days. Because at 12 o'clock the citizens' meeting begins, where the future of the Schmuddelfing landfill site will be decided… more

The mouse explains the world - and has been doing so for 50 years. To mark the anniversary of the cult figure, Schmidt Spiele is therefore also presenting " Das Quiz mit der Maus"… more

In 2019 the new feature film will enter silver screens across Germany and the first trailer has only just been released. In addition, Schmidt Spiele have countless games to the good-natured pachyderm in store. For more than 40 years the popular elephant has accompanied and entertained children with … more

But one thing is certain: You should never-ever underestimate the team of aprilkind! Aprilkind is a name that you have definitely come across when you are a close observer of the German toy market. You have never heard of the cute Sleepy Head soft toys? You are some toy expert! The creative duo and … more

The children’s activity game "Bibi & Tina – Das große Rennen" (Bibi & Tina – The Great Race, published by Schmidt, created by Kai Haferkamp) is about the rider’s festival at Martin’s Stables. Two hobbyhorses play the role of Amadeus and Sabrina. With their artful riders they take the hurdles of a jumping… more

The popular Booboo Dolls, made of plush and created by Gerd Hahn, are now also available as accessories for school and day care centre. Originally created to store everything that gives you worries the hilarious buddies now maximize their potential: Today they also guard pens and pencils, small change, and … more

"Die Maus – Reise durch Deutschland" starts – how could it be otherwise – on a large map of Germany, the game board, in Berlin. The journey from the Baltic Sea to Lake Constance is determined by 54 Travel Cards. Players draw a card from the pile and visit various federal states. When one of the players for … more

On 5 November 2013 LIMA Germany invited the industry to their seventh Licensing Market in Munich, Germany. About 40 exhibitors presented more than 400 licensed properties from different categories against the wonderful background of the glamorous Hotel Bayerischer Hof. Lief!, Burda, Random ... more

Studio 100, the leading global family entertainment company, is delighted to announce that Studio 100 Media, the German entity of the Studio 100 Group, has picked up two major awards at this week’s LIMA Awards in Munich. The German LIMA Awards, a highlight of the Licensing Market, in which the ... more

From fire salamander to brightly coloured gummy bears through to a cowboy that shoots faster than his shadow … the world of licensing provides the perfect property for every age group. Here BRANDORA once more tells about new products that could hardly be more different. Welcome to the world of ... more

A long time ago, the first Gelini gummi bear was born. Cuddly body and cheeky mien, these attributes are recognisably from the beginning. Friends of Jörg Zahradnicek, the creator of the Gelinis are very charmed, so that ... more

“Mia and me” is unstoppable. Not only on TV, but also within the licensing market, its elves and unicorns continue to be very well received. For its own production (in a joint venture with Gerhard Hahn), the Munich brand management and media company m4e AG has already managed to acquire ... more

Mia and me® – most successful kid’s show in Germany: The TV premiere of Mia and me® in Germany was a huge success. During the second run in September an average of nearly 500,000 kids (3-13) watched each episode, and up to 1.2 million viewers in total. At the same time, Mia and me® was the most … more

Leading Italian producer, distributor and licensor Rainbow has secured a licensing partnership with Mattel for toy rights to its new girls’ property and animated television series Mia and me®. The television series was developed and co-produced by Lucky Punch, Rainbow, March Entertainment ... more

It is 2012 … and what can we expect of the upcoming year? A lot of new properties, but also long-term favourites. Below you will find a small but interesting overview of new and classic properties on the German licensing market: Kiddinx celebrate world’s most famous talking elephant ... more

This year the Familie&Co. magazine published by Family Media, and the DVSI (German Toy Industry Association) present their ninth annual “Das Goldene Schaukelpferd” award. Also Bibi Blocksberg’s Hexenkugel made by Schmidt Spiele is nominated … more

Consumer Products - Germany: Nickelodeon & Viacom Consumer Products (NVCP) will partner with one of Germany’s biggest games makers, Schmidt Spiele, to develop two brand new SpongeBob SquarePants games: ‘Mencsh Ärgere Dich Nicht’ and ‘Kniffel’. The classic games, now made even more … more