The Gruffalo

Modern child book classic with successful merchandising programme

The large forest is full of dangers. It’s only good, if you have a strong friend to accompany you. And if you do not have a strong friend, you just have to invent one. The little mouse walks through the forest all of her own and everyone she meets seems to mean well: The fox invites her for lunch, the owl for tea and snake invites her for a feast. But the mouse has to decline all the kind offers as she already has been invited to her friend, the terrible Gruffalo. To tell the truth, she has only invented him. But whenever she describes her big friend to her would-be-hosts, they always prefer to eat by themselves. The Gruffalo comes in handy as an invented friend who protects the little mouse from her natural enemies. But when he suddenly appears in person and wants to eat the mouse himself, the clever little mouse invents a story that even scares the Gruffalo out of his wits.

A strong, carefully selected merchandising programme continues the success of this popular licensed property.