Description:

A small lamb creates quite a stir!

Timmy is a three-year-old lamp and goes to playschool.
Here the little live wire regularly pushes his boundaries and causes quite a stir with his high-spirited manners.
The hilarious preschool series uses colourful pictures to tell about big and small playschool adventures and preschool children readily identify with its lead characters. Also elder children and adults love the series for its subtle humour.

USP:

• One-of-a-kind lead character with unparalleled gesture and facial expression
• The licence inspires positive emotions and puts a smile on every face
• High quality look due to clay animation and “soft” colours

Key facts:

• High awareness level (86%) and popularity (91 %) with mothers and preschool children*
• Cooperation with strong partners: UHU and Kamps
• Timmy DVD 1 achieved platinum status (more than 50,000 DVDs sold)
• Style guide designs for different age groups

Audience ratings 2013**:

• Ø 47.3 % market share among children aged 3 to 6
• Ø 53.6 % market share among girls aged 3 to 6
• Ø 18.3 % market share among stay-at-home dads/moms with preschool children

*Iconkids & Youth, MOM Bus November 2011, n = 492 mothers of 3 to 6-year-olds
** AGF/GfK TV research, TV scope, media research SUPER RTL, 07.01. – 21.01.2013.