Description:
Since his debut on 18 November 1928 in Steamboat Willie, Mickey Mouse has been the most recognizable figure at The Walt Disney Company. Research shows that Mickey occupies a unique niche with consumers perceiving him as a character who brings magic and fantasy to their lives. Binding generations together more than any other character, Mickey is a hero who reminds all ages of the benefits of laughter, optimism and hope.
Key attributes:
- Funny,
- Optimistic,
- High-energy,
- Ready to help,
- Trust-worthy, and
- Adventurous.