The comic strip love is… was created by New Zeelands cartoonist Kim Casali in the 1960. Originally, the cartoons came from love notes, that Kim Casali drew to her future husband Roberto Casali. After being published in booklets, 1970 they appeared in Strip form in a newspaper, under the pen name „Kim“. Today the Strip is syndicated worldwide by Tribute Content Agency. The most famous drawing „ Love is… being able to say you are sorry“ in 1972 was marketed worldwide on cards and souvenirs for many years.