Haribo is one of the most popular and most famous confectionary brands worldwide. Since 2001 the brand to the Goldbear and the famous slogan "Kids and grown-ups love it so – the happy world of Haribo” is part of the large licensing portfolio of Bavaria Sonor Licensing.

Licensees to the all-age brand are provided with an appealing design package of retro images, all-over designs and package designs. Bavaria Sonor is official agency for all territories worldwide (with the exception of France) and for almost all product categories. The 90-year-old brand and its licensing partners benefit from its continuing popularity among all age-groups, widespread availability and from a happy, fresh image.