Description:

Welcome to the underwater world of Bikini Bottom!

SpongeBob is known to live in a pineapple deep down in the ocean and work as a burger fryer at a fast food restaurant called Krusty Krab. There and on numerous excursions in Bikini Bottom, he always experiences the most exciting adventures together with his best friends.

What makes SpongeBob so special is his unwavering positivism, as well as his loyalty and friendship to other characters. Patrick and Sandy are SpongeBob's friends and loyal companions on adventures. Mr. Krans is the owner of the Krusty Krab and SpongeBob's boss. His biggest rival is Plankton, who is always trying to steal the secret recipe for the crab burgers. And then there's Tadaeus - SpongeBob's grumpy neighbor.

Brand Values

• Humor, fun and positivity
• Gutherziness, friendship & cohesion
• Unique comedy style
• iconic and diverse characters

Reasons Why

• SpongeBob is a cult brand with still high awareness and popularity ratings
• New content: a total of 50 new episodes are planned through new seasons and spin-offs
• Long-term marketing efforts
• Differentiated CP business