Name | Mighty Express |
Owner | Spin Master |
Agency | SUPER RTL Licensing Region: GAS Product Categories: All |
Origin | Infant TV series |
Target Group | Primary: boys 2-5 years and their parents
Secondary: Girls 2-5 years and their parents |
Web Site | www.superrtl-licensing.de |
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Description:
The fast-paced train theme for today's kids Mighty Express is about heroic trains that complete exciting missions every day and, with the help of three cool kids, make sure that every transport reaches its destination station on time. In the process, they give neat speed on the rails of Lokstadt The three children Max, Nico and Lisa work with the trains as a team. In the process, Max assigns the trains the missions. Nico makes sure the trains are sparkling clean and the rails are properly adjusted. And mechanic Lisa checks the trains and makes them fit for their upcoming mission. The trains have transforming tools as well as different wagons that help them successfully carry out their transports. Mighty Express offers fast-paced action and speed coupled with adventure and fun. Here, the journey is as exciting as the destination. Because you never know what adventure is waiting just over the next hill.
Brand values - Teamwork & sense of achievement
- Technology & transformations
- Action & adventure
Reasons Why - The theme of trains/railways has a high generic relevance for children, especially for young boys.
- Timely interpretations of the evergreen theme from the creators of PAW Patrol
- Modern, dynamic look + fast-paced action and fun
- Kids as co-main characters and character-driven trains provide strong target audience involvement
- Variety of trains with transforming tools and different train cars
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