‘Smiley’ is home to one of the most recognisable symbols in the world and its values and backgrounds have remained mysterious to many as a brand. Smiley started on January 1st 1972 with the ‘take time to smile’ promotion in French newspaper ‘France Soir’. The smiley logo was used to highlight all good news so people could choose to read positive and uplifting articles.

40 years on the logo is now the symbol for a globally recognized brand and has enjoyed worldwide success with extensive licensing partnerships. All generations and cultures have embraced our products instigating hope, aspiration and positive energy.

‘Smiley’ is more than an icon, brand and lifestyle; it’s a spirit. It is here to remind people of how powerful a smile is and how much a simple smile can change your life and the lives of others around you.