Jada picks up on the latest trends in automotive culture and has revolutionized the field of zinc die-cast collector vehicles with its high level of detail and design. With top brands such as DUBCity, BigTime Muscle, Option-D, Hero Patrol, Lopro, Just Trucks, JDM Tuners and Hyper Spec, an entire generation of fans is addressed.

Jada Toys, a pioneer in RC technology. In 2009, Jada introduced Battle Machines, which revolutionized RC play thanks to a video game-like pattern. Battle Machines combines RC with laser tag technology and brings a new high-speed experience to this category. In 2014, Jada introduced HyperChargers, which included the industry's first USB charging technology for RC vehicles.

Since 2015, Metals Die-Cast has been synonymous with quality and design. Thanks to the acquisition of major licenses from Universal, Marvel, Disney, DC and many more, Metals Die-Cast has been able to build a huge collection of die-cast zinc figures.

Jada Toys, Inc. has become a major player in the toy industry because we combine brand new licenses with innovative and cutting-edge technology. It is our goal to provide our customers with the same fun, high-quality products we have been producing for over a decade.