Basic Fun! is a developer of innovative and fun children's entertainment products. The company was created as a result of an organized roll-up strategy, of several smaller toy companies including: The Bridge Direct, Tech 4 Kids, Uncle Milton and Good Stuff. The company's products are sold through a well-established network of retailers and distributors around the globe and include the following product lines: Cake Pop Cuties, Poopeez, Classic My Little Pony, Mash'ems and Fash'ems novelties, Uncle Milton's Star Wars Science activities and Original Ant Farm, C3 Sports and Collector Construction, Arcade Classics Electronic Games including Pac-Man and Frogger, Pokémon Trainer Guess, Fisher-Price Classics®, Strawberry Shortcake, Lite-Brite® and many more.