Waldmeier…play with us! The aim of Waldmeier AG is to be one of the leading commercial enterprises for brand-name, quality toys, ranging from the more traditional to the latest electronic toys. To achieve this, the company concentrates on promising, middle- to long-term oriented, trendsetting brands that manufacture innovative products in the leisure and toy segment. As an independent distributor, Waldmeier closely follows developments in the markets and in distribution and sales channels – directing its business strategies accordingly towards developments with future potential. Once Waldmeier has made the decision to distribute a certain brand, the company stands behind the distribution of that brand with all its experience, with full commitment and with dynamic energy. In doing so, the professional marketing of the Waldmeier AG covers all areas of business and all distribution and sales channels right up to sales staff. Just as important is the provision of extensive storage capacity, equipped with the latest in electronic data processing and run with the appropriate logistics. All of these services are supported by an ISO-certified quality-management system. The success story of the Waldmeier AG is based, last but not least, on two further, important pillars. On the commercial side is a competitive and marketing-oriented price and margin policy, on the ethical side is consciousness of responsibility towards environment and consumers. The latter is illustrated by the fact that the company conforms to very high safety standards, which have been tested.