The WDR mediagroup GmbH is the commercial subsidiary of Westdeutscher Rundfunk (WDR). It markets and exploits WDR programmes and content from additional partners.

It offers advertising airtime in the highest-reach and journalistically highest-quality radio programmes in North Rhine-Westphalia, cooperations, as well as attractive sponsorship opportunities on Das Erste. Other business areas include audio sales, licensing & merchandising, accessible media services, and comprehensive IT and broadcast services.

Licensing & Merchandising at WDR mediagroup
The Brands department of WDR mediagroup acts as a licensing agency representing well-known brands of national and international rights holders. With more than 25 years of experience, it provides optimal exploitation of TV programmes, book series, and characters, drawing on its extensive global network within the licensing industry.

Licences for Successful Brands
By granting merchandising and publishing rights, WDR mediagroup establishes comprehensive product ranges in the market. In addition to toys and stationery, accessories, apparel, home textiles, and print products, attractive promotional cooperations are also implemented.

The broadly positioned brand portfolio addresses different target groups:

• As a rights holder and licensor, WDR mediagroup offers licences for numerous German children’s TV classics. In addition, it exclusively exploits popular WDR programme brands.
• As a licensing agency, the department represents nationally and internationally well-known brands for children and adults.