Zapf Creation AG is Europe's leading brand manufacturer of play, functional and mini dolls including accessories. The company's most popular brands are BABY born®, Baby Annabell® and CHOU CHOU. All branded play concepts share a high standard in terms of design, quality, safety and play value.

Headquartered in Roedental/Coburg (Germany), the company is represented with 8 subsidiaries in America, Europe, Asia und Australia.

The branded play concepts of Zapf Creation place no limits on a girl's imagination. Playing with dolls also addresses and supports social skill such as loving, caring, empathy and accepting responsibility.